- 13th Tuesday 2013
- Sample Articles
If your law practice’s blog is not attracting clients, there may be more than one reason why. In addition to the three reasons that were discussed in the previous post, there are three more reasons why some law practice blogs just don’t generate leads. Fortunately, as with the first three reasons, there are things that you can do to ensure that your law practice’s blog avoids these common pitfalls and becomes an effective tool for generating new leads, and therefore new clients.
- Your law practice’s blog lacks a clear theme. When a blog lacks a clear theme, readers may not get a clear and consistent message that your law practice is an authority on any given topic. While your law practice may cover multiple practice areas, it is better to concentrate on just a few practice areas and offer a lot of in – depth knowledge about those areas than it is to try and cover all of the types of law that your practice handles. If your law practice is large and diverse, it is possible that you may benefit from having more than one blog, so that readers can direct their attention to the blog which contains the information that is relevant to their needs. When a potential client visits a law practice blog and sees a variety of posts dealing with one area of law, they develop an appreciation for the depth of knowledge that your law practice possesses in that area and they come to trust your law practice as an authority in that practice area.
- No one knows that your law practice has a blog. If your law practice does not have a presence on other social media outlets like Facebook and Twitter, and your law practice does not mention its blog in its offline advertising materials like business cards, brochures, and print advertisements, potential clients can only find its blog indirectly, by doing a search on a search engine. If your law practice’s blog happens to show up in a potential client’s search results, there is no guarantee that it will be at the top of the list. Other law practices’ blogs are also likely to fit their search criteria, and they may click on one of your competitor’s blogs first. This greatly decreases the chance that they will visit your blog, unless the other blog that they visited did not provide the information that they were looking for.
- Readers are not sure whether you can help them. If a potential client searches online for an answer to a legal question, they want to know whether the information that they are reading is relevant to them. Since laws vary from state to state, it is important that your law practice’s blog sends a clear message about which state’s laws the blog posts are about. By including information in each of your blog posts which references the geographic area that your law practice serves, you let readers know not only that the information in your blog posts is relevant to them, but also that if they need help in your state, you are there to help them.
It’s time to change the course of your law practice’s blog, if it is not generating client interest. For answers to your law practice blog questions, speak with an expert not a sales representative. Call (800) 877-2776 today.